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As some of you know, in addition to the blog we also have a commercial site where we sell various things for kids. We have a problem with that site that requires some candid opinions in order to get it fixed, and so I am asking all of you bloggers and writers and tweeters and facebookers, who I am certain are capable of voicing your opinion, to have a look at the site and to let us know what is wrong.
Here’s the issue–our bounce rate is WAY too high, and we don’t know why. At first we thought it was the prices on our goods, so we designed ads that included the price boldly in the ad copy. Our bounce rate actually went up! It’s now higher than it is on the blog, which should never happen.
Bounce rate, for those who don;t know, is the percentage of visitors who land on any given page, and then exit the site from that same page without seeing any others.
What we would like for you to do is this:
- Imagine that you have seen an ad for a Killer Whale book that features a picture of the book’s cover, it’s actual price, and the brief description “Kids’ Book about Killer Whales.” Also imagine that the ad interested you enough to click it.
- Go to http://fabulosokids.com/index.php/departments/libros/killer-whales.html to simulate your ad click.
- Note the things you like or dislike about the page, especially if you see something that makes you want to leave. Be super critical. Beleive me, you won’t hurt our feelings. We really need to know what you think.
- Otherwise, let us know the reasons you might click an ad as described above other than for an intent to buy.
You can make your comments on the “Contact Us” form on the website. If you would like to remain anonymous, you can fill in the name field with “anonymous” and use the e-mail address email@example.com. Or, if you would prefer, you can e-mail me directly at firstname.lastname@example.org although you won’t be anonymous in that case. I would actually prefer the latter so that I can ask follow-up questions if they come to me.
Anything you think about the page or about the reasons that you click ads might be helpful, so please don’t feel like you don’t have something profound enough to write down. I would also love to hear from others who have e-stores who experienced the same issues and who found a way to overcome them. Knowing everyone’s opinion is the important part.
Just in case you decide to remain anonymous, please let me thank everyone in advance who helps us figure this thing out. We are a very small business that depends on its customers and friends to learn how to improve. Without all of you, we simply can’t get better, and I thank you for supporting us.